In order to carry out your requests and produce the photo real 3D images you expect from us, we need a certain level of information. This information clarifies all of the details of your project for us and allows us to be accurate and efficient in delivering the end result. Inadequate information is a sure-fire …
We have many conversations with clients potential and existing and one of the main concerns and worries for any of them considering moving into or expanding their CGI investments is realism and how good the CGI will look compared with the existing photography that may appear next to them in a brochure or website page. …
It is worth understanding the true cost of CGI when compared to photography shoots as many clients do not take into account the many hidden costs of organising and managing a product photographic session. Once a true comparison is made the benefits and cost savings you achieve through the use of CGI become all the …
Lots of things have changed in the world since the start of the pandemic and Red and Gray are no different, we have changed too. The business has become more streamlined and efficient, our processes have changed and the way we approach our business model has changed. We want 3D images to be simple for …
2001 was a good year. Red and Gray was born. Originally set up to produce architecture design and 3D models within 4 years the business was dedicated solely to 3D and CGI’s. Over the years we have remained committed to producing the best 3D images you can find anywhere and this will remain our focus …
Many of our clients have started to realise the many benefits of 3D room sets and CGI and have reused sets for different products and applications. This is one of many examples here. The same set re-dressed to use again for another product many times over. CGI gives you flexibility and options that you just …
Small catalogue items sometimes get overlooked. Usually, they are shown on a white background with no context – they get the “quick and easy” treatment. While that may be suitable for some manufacturers we believe that small products are just as important as the larger ones and we treat them as we would every other …
Building attractive backdrops that compliment the product is very easy when you are using CGI. Decoration and style can be manipulated to match the product at the touch of a button. Each backdrop can be copied for a different product giving you an aspirational lifestyle setting for every product in your range, if so desired. …
No more worrying about whether your 3D interior CGI’s will look like you expect, will they look stylish, will the décor and the propping satisfy the brief. No more time away from your desk sourcing the right external agencies to help with your marketing images/photography or interior design. No more investments of your own time …
In some small way every project we undertake gives us the chance to evaluate what has gone before, clarify if what we are doing is good enough or confirm if our approach is correct. Every asset we have created worked for the situation it was produced for but there is no guarantee it will work …