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Secrets to producing lifelike photorealistic architectural renders

Photorealistic architectural rendering carries the potential to change the way architects work. This kind of 3D visualisation provides an architect the ability to play around with the aesthetic elements of any architectural work in photo real quality and can be used as a powerful marketing tool in the latter stages of the project. However, the …

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What is 3D rendering?

A straight forward guide to understanding the 3d visualisation process From blockbuster action movies to car advertisements, cartoon shows, architectural magazines, and even social media, the use of 3D rendering is everywhere around us. Today, 3D rendering has become a commonly used design concept in the field of architecture, movies, print media, landscaping, vehicle manufacturing …

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