Some types of products do not need a full 3D room set or lifestyle visualisation. They are perhaps too small to justify the expense or the product would get lost within a large visual and marketing focus would get lost. This may be what is putting off some manufacturers and designers in using 3D visuals …
Small catalogue items sometimes get overlooked. Usually, they are shown on a white background with no context – they get the “quick and easy” treatment. While that may be suitable for some manufacturers we believe that small products are just as important as the larger ones and we treat them as we would every other …
Building attractive backdrops that compliment the product is very easy when you are using CGI. Decoration and style can be manipulated to match the product at the touch of a button. Each backdrop can be copied for a different product giving you an aspirational lifestyle setting for every product in your range, if so desired. …
Furniture and product manufacturers you describe and distinguish the merits of your product in your brochures and across your websites, defining and conveying the advantages in language that you hope gets your message across. Do you worry that the message doesn’t get understood though? Do you have ambitions that your sales would increase if the …
Sometimes the expense and distraction of a full CGI set and lifestyle environment is unsuitable for certain products. Less is more and can sometimes create more impact than a traditional lifestyle setting. Virtual CG product photography can be used to create simple but impressive and noticeable imagery that supports your product rather than detracting from …
Look through any trade brochure and 9 times out of 10 the products are showcased in dull, uninspiring room sets using the out of date method of bland, plain décor and ordinary, nondescript architecture. We are convinced of the mentality of managing director groupthink of “..well our competitors are doing it so why would we …