It is 2022 and across all business sectors, it is common knowledge that 3D visualisation is firmly entrenched as a well-used tool to make advertising any product easier and less expensive to manage. Not all CGI is good CGI though. Not all CGI is good CGI We have consistently seen, across many sectors, luxury, quality …
A straight forward guide to understanding the 3d visualisation process From blockbuster action movies to car advertisements, cartoon shows, architectural magazines, and even social media, the use of 3D rendering is everywhere around us. Today, 3D rendering has become a commonly used design concept in the field of architecture, movies, print media, landscaping, vehicle manufacturing …
In some small way every project we undertake gives us the chance to evaluate what has gone before, clarify if what we are doing is good enough or confirm if our approach is correct. Every asset we have created worked for the situation it was produced for but there is no guarantee it will work …
3D CGI is a fairly new industry and is continually being adopted by new and old businesses alike and as a result many marketing and sales personnel including business owners have to contend with unfamiliar terminology and new working practices in order to get the marketing images they need. Through many conversations we have had …
Red and Gray have been in business 20 years and in that time we have cultivated a hard earned reputation of superior quality of image that we strive to maintain every day. We work hard to research and increase our knowledge of the general 3d industry so any improvements or technological initiatives we find can …