It is 2022 and across all business sectors, it is common knowledge that 3D visualisation is firmly entrenched as a well-used tool to make advertising any product easier and less expensive to manage. Not all CGI is good CGI though. Not all CGI is good CGI We have consistently seen, across many sectors, luxury, quality …
Business
It is worth understanding the true cost of CGI when compared to photography shoots as many clients do not take into account the many hidden costs of organising and managing a product photographic session. Once a true comparison is made the benefits and cost savings you achieve through the use of CGI become all the …
Lots of things have changed in the world since the start of the pandemic and Red and Gray are no different, we have changed too. The business has become more streamlined and efficient, our processes have changed and the way we approach our business model has changed. We want 3D images to be simple for …
2001 was a good year. Red and Gray was born. Originally set up to produce architecture design and 3D models within 4 years the business was dedicated solely to 3D and CGI’s. Over the years we have remained committed to producing the best 3D images you can find anywhere and this will remain our focus …
In some small way every project we undertake gives us the chance to evaluate what has gone before, clarify if what we are doing is good enough or confirm if our approach is correct. Every asset we have created worked for the situation it was produced for but there is no guarantee it will work …
3D CGI is a fairly new industry and is continually being adopted by new and old businesses alike and as a result many marketing and sales personnel including business owners have to contend with unfamiliar terminology and new working practices in order to get the marketing images they need. Through many conversations we have had …
Red and Gray have been in business 20 years and in that time we have cultivated a hard earned reputation of superior quality of image that we strive to maintain every day. We work hard to research and increase our knowledge of the general 3d industry so any improvements or technological initiatives we find can …