Sometimes the expense and distraction of a full CGI set and lifestyle environment is unsuitable for certain products. Less is more and can sometimes create more impact than a traditional lifestyle setting. Virtual CG product photography can be used to create simple but impressive and noticeable imagery that supports your product rather than detracting from …
Furniture
Look through any trade brochure and 9 times out of 10 the products are showcased in dull, uninspiring room sets using the out of date method of bland, plain décor and ordinary, nondescript architecture. We are convinced of the mentality of managing director groupthink of “..well our competitors are doing it so why would we …