3D CGI is a fairly new industry and is continually being adopted by new and old businesses alike and as a result many marketing and sales personnel including business owners have to contend with unfamiliar terminology and new working practices in order to get the marketing images they need. Through many conversations we have had …
Red and Gray have been in business 20 years and in that time we have cultivated a hard earned reputation of superior quality of image that we strive to maintain every day. We work hard to research and increase our knowledge of the general 3d industry so any improvements or technological initiatives we find can …
Sometimes you don’t need to invest in CGI. Sometimes, you could have sales images without even knowing it. Perhaps you have an attractive street scene on a site that is still being built but you can’t photograph it because there is no avoiding scruffy roads and building materials everywhere. Or do you have some nice …
If your website is not attracting your customers or retaining their interest then you will miss out on a lot of trade. Consumers want choice, they want to see every product in every colour and fabric and they want it displayed on their devices easily and clearly. And if you aren’t doing that on your …
With any product, making it look its best is critical to successful sales so looking for the right angle to showcase it is important. Traditional photographic studio setups lack inspiration. They are limited in the angles that can be achieved so eventually all of your products look the same. Unusual and exciting camera angles are …
Furniture and product manufacturers you describe and distinguish the merits of your product in your brochures and across your websites, defining and conveying the advantages in language that you hope gets your message across. Do you worry that the message doesn’t get understood though? Do you have ambitions that your sales would increase if the …
Sometimes the expense and distraction of a full CGI set and lifestyle environment is unsuitable for certain products. Less is more and can sometimes create more impact than a traditional lifestyle setting. Virtual CG product photography can be used to create simple but impressive and noticeable imagery that supports your product rather than detracting from …
Look through any trade brochure and 9 times out of 10 the products are showcased in dull, uninspiring room sets using the out of date method of bland, plain décor and ordinary, nondescript architecture. We are convinced of the mentality of managing director groupthink of “..well our competitors are doing it so why would we …