It is 2022 and across all business sectors, it is common knowledge that 3D visualisation is firmly entrenched as a well-used tool to make advertising any product easier and less expensive to manage. Not all CGI is good CGI though. Not all CGI is good CGI We have consistently seen, across many sectors, luxury, quality …
Take a look at our new 3D product visualisation case study which has just been listed. This one is a great example of what 3D visualisations can do for product developers and manufacturers that start marketing before prototypes are ready or prototyping is too cost prohibitive. Creating a 3D visualisation of a product installed is …
We recently created a set of 3D product visualisations for this prestigious window manufacturer showcasing their new window and door products in various residential settings. We produced a set of 3D models of the windows and doors in full detail from a collection of photographs that were taken of actual samples that included handles, hinges …
Photorealistic architectural rendering carries the potential to change the way architects work. This kind of 3D visualisation provides an architect the ability to play around with the aesthetic elements of any architectural work in photo real quality and can be used as a powerful marketing tool in the latter stages of the project. However, the …
A straight forward guide to understanding the 3d visualisation process From blockbuster action movies to car advertisements, cartoon shows, architectural magazines, and even social media, the use of 3D rendering is everywhere around us. Today, 3D rendering has become a commonly used design concept in the field of architecture, movies, print media, landscaping, vehicle manufacturing …
We thought we would add a new case study to explain our work process in including real-world objects into our 3D visualisations when time or budget won’t allow us to achieve the finer detail needed in close camera situations. It is necessary to match the lighting and the camera angle of the 3D scene in …
We have recently been commissioned by wearethewilderness.co.uk to produce a small set of images for their range of artisan alcohol. With a stunning minimalist design with metallic foiled labels, the 3D creative images we had to provide needed to support and enhance the styling of the product. Producing a set of atmospheric 3D product images …
Some types of products do not need a full 3D room set or lifestyle visualisation. They are perhaps too small to justify the expense or the product would get lost within a large visual and marketing focus would get lost. This may be what is putting off some manufacturers and designers in using 3D visuals …
Red and Gray can offer a full “one-stop” solution with a photo-real CGI service that includes, amongst other things, a full interior design capability that means you won’t need a third party agency to create your next aspirational interior setting. Our team will take your brief and create a desirable, eye-catching interior for your product. …
At first glance there does not appear to be much difference between the images on these pages. Look closely however and there are some very important differences between the two. If these differences are overlooked, missed or ignored within your suppliers images they will cause a subtle yet significant loss of quality and realism. The …