In some small way every project we undertake gives us the chance to evaluate what has gone before, clarify if what we are doing is good enough or confirm if our approach is correct. Every asset we have created worked for the situation it was produced for but there is no guarantee it will work …
3D CGI is a fairly new industry and is continually being adopted by new and old businesses alike and as a result many marketing and sales personnel including business owners have to contend with unfamiliar terminology and new working practices in order to get the marketing images they need. Through many conversations we have had …
Red and Gray have been in business 20 years and in that time we have cultivated a hard earned reputation of superior quality of image that we strive to maintain every day. We work hard to research and increase our knowledge of the general 3d industry so any improvements or technological initiatives we find can …
Sometimes you don’t need to invest in CGI. Sometimes, you could have sales images without even knowing it. Perhaps you have an attractive street scene on a site that is still being built but you can’t photograph it because there is no avoiding scruffy roads and building materials everywhere. Or do you have some nice …
If your website is not attracting your customers or retaining their interest then you will miss out on a lot of trade. Consumers want choice, they want to see every product in every colour and fabric and they want it displayed on their devices easily and clearly. And if you aren’t doing that on your …
With any product, making it look its best is critical to successful sales so looking for the right angle to showcase it is important. Traditional photographic studio setups lack inspiration. They are limited in the angles that can be achieved so eventually all of your products look the same. Unusual and exciting camera angles are …