We recently created a set of 3D product visualisations for this prestigious window manufacturer showcasing their new window and door products in various residential settings. We produced a set of 3D models of the windows and doors in full detail from a collection of photographs that were taken of actual samples that included handles, hinges …
Photorealistic architectural rendering carries the potential to change the way architects work. This kind of 3D visualisation provides an architect the ability to play around with the aesthetic elements of any architectural work in photo real quality and can be used as a powerful marketing tool in the latter stages of the project. However, the …
A straight forward guide to understanding the 3d visualisation process From blockbuster action movies to car advertisements, cartoon shows, architectural magazines, and even social media, the use of 3D rendering is everywhere around us. Today, 3D rendering has become a commonly used design concept in the field of architecture, movies, print media, landscaping, vehicle manufacturing …
Some types of products do not need a full 3D room set or lifestyle visualisation. They are perhaps too small to justify the expense or the product would get lost within a large visual and marketing focus would get lost. This may be what is putting off some manufacturers and designers in using 3D visuals …
Building attractive backdrops that compliment the product is very easy when you are using CGI. Decoration and style can be manipulated to match the product at the touch of a button. Each backdrop can be copied for a different product giving you an aspirational lifestyle setting for every product in your range, if so desired. …
Furniture and product manufacturers you describe and distinguish the merits of your product in your brochures and across your websites, defining and conveying the advantages in language that you hope gets your message across. Do you worry that the message doesn’t get understood though? Do you have ambitions that your sales would increase if the …
Sometimes the expense and distraction of a full CGI set and lifestyle environment is unsuitable for certain products. Less is more and can sometimes create more impact than a traditional lifestyle setting. Virtual CG product photography can be used to create simple but impressive and noticeable imagery that supports your product rather than detracting from …
Look through any trade brochure and 9 times out of 10 the products are showcased in dull, uninspiring room sets using the out of date method of bland, plain décor and ordinary, nondescript architecture. We are convinced of the mentality of managing director groupthink of “..well our competitors are doing it so why would we …