It is 2022 and across all business sectors, it is common knowledge that 3D visualisation is firmly entrenched as a well-used tool to make advertising any product easier and less expensive to manage. Not all CGI is good CGI though. Not all CGI is good CGI We have consistently seen, across many sectors, luxury, quality …
Take a look at our new 3D product visualisation case study which has just been listed. This one is a great example of what 3D visualisations can do for product developers and manufacturers that start marketing before prototypes are ready or prototyping is too cost prohibitive. Creating a 3D visualisation of a product installed is …
We recently created a set of 3D product visualisations for this prestigious window manufacturer showcasing their new window and door products in various residential settings. We produced a set of 3D models of the windows and doors in full detail from a collection of photographs that were taken of actual samples that included handles, hinges …
We thought we would add a new case study to explain our work process in including real-world objects into our 3D visualisations when time or budget won’t allow us to achieve the finer detail needed in close camera situations. It is necessary to match the lighting and the camera angle of the 3D scene in …
It is worth understanding the true cost of CGI when compared to photography shoots as many clients do not take into account the many hidden costs of organising and managing a product photographic session. Once a true comparison is made the benefits and cost savings you achieve through the use of CGI become all the …