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Secrets to producing lifelike photorealistic architectural renders

Photorealistic architectural rendering carries the potential to change the way architects work. This kind of 3D visualisation provides an architect the ability to play around with the aesthetic elements of any architectural work in photo real quality and can be used as a powerful marketing tool in the latter stages of the project. However, the …

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3D CGI is a fairly new industry and is continually being adopted by new and old businesses alike and as a result many marketing and sales personnel including business owners have to contend with unfamiliar terminology and new working practices in order to get the marketing images they need. Through many conversations we have had …

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