A straight forward guide to understanding the 3d visualisation process From blockbuster action movies to car advertisements, cartoon shows, architectural magazines, and even social media, the use of 3D rendering is everywhere around us. Today, 3D rendering has become a commonly used design concept in the field of architecture, movies, print media, landscaping, vehicle manufacturing …
We thought we would add a new case study to explain our work process in including real-world objects into our 3D visualisations when time or budget won’t allow us to achieve the finer detail needed in close camera situations. It is necessary to match the lighting and the camera angle of the 3D scene in …
In some small way every project we undertake gives us the chance to evaluate what has gone before, clarify if what we are doing is good enough or confirm if our approach is correct. Every asset we have created worked for the situation it was produced for but there is no guarantee it will work …