Kitchen appliances
For their latest brochure we were asked by CDA to produce a series of appliance images. Our brief was to make them realistic enough to sit next to a brochure full of traditional photographic settings and products. We had to visit the factory to get all of the modelling photography we needed as samples weren’t feasible to transport around and the overseas arm of the business was reluctant/unable to furnish us with CAD files. The food requirement proved tricky – we experimented with CGI food but the realism was not good enough so in the end there was no other option than to cook all of the food featured in these images and then photograph each platter to fit within the CG imagery. Th end result was so much more realistic.