CGI & stock photography

Our agency client approached us to discuss 3D visualisation for some new window and door products. The manufacturer wanted the result to be as photo real as could be achieved – their opinion was that product CGI wasn’t “real” enough so they were searching for a solution that wouldn’t require a series of difficult location shoots and installations.

We discussed the stock photography and 3D render composite and showed them some examples from previous projects. The client was very impressed and this solution was given the green light. We produced a series of 3D visualisations of the products that were composited over the stock photographs after matching the light and camera angles of the photographs and the end result was a complete success.

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