BATHROOM PRODUCT IMAGERY
With dogged determination, we courted this client for a long time until finally, our efforts paid off, and we started to talk to staff in the head office about how we could help alleviate some of the stresses of their current marketing approach using traditional photography.
It was identified that locations, timing and installations during photo shoots were a huge drain on the department when sourcing photography for brochure releases etc and a suitable replacement or alternative was sorely needed.
WHAT WE DID
We persuaded Ideal Standard to test and investigate CGI for their marketing after educating them on the benefits but more importantly proving to them that we had helped similar-sized enterprises before. Our experience and ability in servicing similar companies helped immensely in this client’s decision to start using Red and Gray to deliver their sales illustrations.
Our experience and ability in servicing similar companies helped immensely in this client’s decision to start using Red and Gray to deliver their sales illustrations.
During the course of the several projects we have carried out for them we have overcome various difficulties. The most difficult obstacle turned out to be adapting the workflow of the interior design team who, having been used to traditional photo shoots, carried on asking for tweak and amend after tweak and amend, not realising the time delay and cost in doing this too often. Conversations were had where we stressed the importance of treating the initial drafts of the room sets as crucial approval tools where early changes could be adopted without too much implication on budget and deadline and gradually the whole team got on board and the whole workflow is now definitely more streamlined
ISSUES WE OVERCAME
Another hurdle we overcame was using the client supplied 3D models which in some instances were either lacking important details or the geometry was not suitable for the realistic close up renders we knew we had to produce for them. In those cases, we simply had to use the models as templates, and we traced them to produce more suitable 3D geometry. Highlighting the missing elements on some of the clients’ models in the early stages of the relationship has reaped positives now as the team producing them know what is expected from them and can produce the 3D geometry we need without too much interference from the client or their partners.
THE END RESULT
So far, we have been involved in 3 image production projects for brochure releases, and we are very proud of the work we have produced and how we have been a help for this company realising their CGI marketing requirements.