Case study · 05 · bedroom furniture manufacturer
Six bedroom ranges. A complete library of product launch imagery.
A ten-week CGI production for a bedroom furniture manufacturer, covering six new ranges across brochure, website and wider marketing.
We developed an individual bedroom setting for each range, modelled every product in 3D and produced hero imagery, alternative room views, individual SKU renders and detailed close-ups. Each setting was developed in 3D for control and accuracy, then refined with AI for the finished photographic quality.
sector
Bedroom furniture
client type
Furniture manufacturer
scope
6 ranges · 5–10 products per setting
output
Room settings · SKU imagery · detail shots
production
3D modelling + AI refinement
delivery
10 weeks
bedroom range · mango wood and marble · CGI setting with AI enhancement
01
problem
A launch deadline that left no time for location shoots.
The client needed a complete set of marketing imagery for six new bedroom furniture ranges, ready for a fixed launch deadline. Producing it conventionally would have meant sourcing suitable locations, transporting and staging every piece, styling six different bedrooms and organising the photography around a substantial number of individual products.
The cost was significant. So were the logistics and the time required to bring everything together.
The client needed a more practical way to produce the same breadth of imagery without compromising how the new ranges were presented. They supplied CAD files and product photography for the furniture, together with initial ideas for the style and character of each bedroom.
Our job was to turn those assets into six complete bedroom environments and produce the full suite of imagery needed for launch — within ten weeks.
02
solution
One coordinated production process, built around the ten-week deadline.
We took the client’s ideas for each setting and developed them into six bespoke bedroom environments designed around the new furniture ranges. Rather than waiting for products, locations and styling to come together for a shoot, room development and furniture modelling progressed at the same time.
The client remained involved through simple approval stages. Room concepts, furniture models, staging, styling and viewpoints were reviewed as the project developed, while our modelling, interior design and visualisation teams worked together behind the scenes.
Once approved, the individual furniture models were used to produce the required SKU imagery before being placed into their finished room settings. Initial room renders allowed the client to approve composition, styling and camera angles before final production.
The complete image suite was then professionally enhanced with AI, adding the natural light, material detail and atmosphere that gave the finished imagery its photographic quality.
PARALLEL PRODUCTION
No waiting for one stage to finish before another began
Furniture modelling and room development could progress alongside each other, helping keep a large multi-range project within the ten-week programme.
CONTROLLED APPROVALS
Client sign-off at every key stage
Models, room concepts, staging and viewpoints were approved at defined stages, giving the client control without having to manage the production process.
ONE COMPLETE OUTPUT
Every image produced together
SKU renders, room heroes, alternative angles and detailed product shots were produced through one coordinated workflow for brochure, website and wider launch material.
Hero shots & product views
Selected views from the complete launch collection.
3D modelling
From client photo, to 3D asset, to SKU.
the details
Material and construction in close detail.
03
outcome
Six distinct ranges. One consistent visual launch.
At the end of the ten-week project, the imagery for all six ranges was ready across brochure, website and wider marketing.
Each range had its own visual identity and setting while maintaining a consistent standard across the collection. Hero imagery established each range, alternative viewpoints gave the marketing team greater flexibility across layouts, and dedicated product and detail imagery gave individual pieces the coverage they needed.
The entire requirement had been produced as one coordinated project, without six separate location shoots or the logistics of photographing every product individually.
Start a project
Do you have a new furniture range to bring to market?
Whether you need imagery for a single collection or a larger multi-range launch, send us your product information and marketing brief. We’ll show you how we can turn it into the complete visual package you need.