Case study · 01 · UK kitchen brand
Seven kitchen ranges. Eight weeks. And a production route still to prove itself.
For the seasonal launch of seven new kitchen ranges, the client agreed to put CGI and AI imagery to the test. Pre-approved product photography remained available in the background if this approach didn’t go as expected, with studio shoots planned if required. But confidence grew quickly as the work developed, leading to additional close-ups, cabinet details and styled imagery being commissioned for the brochure.
sector
Kitchen manufacture
client type
UK kitchen brand
scope
7 kitchen ranges
output
Hero · room views · detail imagery
production
CGI + AI enhancement
timeline
8 weeks
kitchen range setting · brochure imagery
01
problem
A different approach for the client, with no room for uncertainty.
The client had committed to using CGI and AI imagery for the seasonal launch of seven new kitchen ranges, but understandably wanted reassurance before relying on it across the brochure. Their existing pre-approved product photography remained available as a fallback, with studio shoots an option if the new imagery failed to reach the standard they needed.
The initial requirement was substantial: a hero image and three supporting room angles for each of the seven ranges, all developed, reviewed and approved within an eight-week production window.
So the challenge wasn’t simply producing the volume of imagery. The work had to establish confidence early enough for the client to commit to the process, while leaving sufficient time to develop and finish all seven ranges before the launch deadline.
02
solution
A production process the client could see taking shape.
Rather than asking the client to commit to finished imagery before they were comfortable with the process, each kitchen was developed through detailed draft stages. Layout, styling, product placement, materials and camera positions could all be reviewed while there was still time to make less impactful amendments.
The first completed drafts became an important turning point. As the client saw the quality developing and understood how much control they retained, the initial caution around CGI and AI began to disappear. Communication remained close throughout, keeping approvals moving and allowing production to progress across all seven ranges.
That confidence also changed the brief. The client began identifying opportunities for additional cabinet details, drawer close-ups, styling shots and other supporting views that had not formed part of the original requirement. These were incorporated into production alongside the main room imagery, creating a broader set of assets for the finished brochure without losing sight of the eight-week deadline.
development
Room decisions made before final production
Layouts, materials, styling and viewpoints were resolved through draft imagery before each kitchen moved into its finished image set.
CONTROL
Seven ranges developed in parallel
Feedback and approvals were managed across the complete launch, allowing individual kitchens to progress without holding up the wider programme.
expanded brief
Additional imagery built into production
New cabinet details, drawer close-ups and styling views were added as the project developed without extending the original eight-week programme.
selected work
The best bits from this project.
THE 3D modelled FOUNDATION
A photographic finish, built on an accurate 3D base.
FINISH & TEXTURE
Realism is often found in the smallest details.
03
outcome
From testing the approach to asking more of it.
The expanded brief gave the client a broader image set for the finished brochure. Wide room views established each kitchen design, while cabinet details, storage, finishes and styled close-ups gave individual ranges more ways to show what made them different.
What began as a production route the client wanted to test became one they were comfortable extending while the project was still underway. The fallback photography was no longer needed.
The complete image requirement — including the additional imagery commissioned during production — was delivered within the original eight-week programme.
7 RANGES
A distinct visual treatment developed for each kitchen collection
MORE CHOICE
Wide views, alternative angles and close details for brochure layouts
8 WEEKS
The expanded image requirement delivered within the original programme
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