In a bid to win further work from this client and other similar clients we took it upon ourselves to prepare a series of photograph replications in 3D. We thought this “proof” of concept of the realism in CGI when compared with actual photography would be invaluable to potential clients that are not totally convinced of how CGI can help them or worry about how 3D images would look. We have had great success with these images in convincing our more sceptical clients and we continue to use these today.
To further solidify our relationship with this client and increase the score of work available to us we carried out some experiments to prove the realism and power of CGI. We replicated these photos into believable 3D scenes and the resulting discussions about the merit of CGI adoption in other areas of the business proved very worthwhile.