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How Brief Information Affects Final Image Quality

In order to carry out your requests and produce the photo-real 3D images you expect from us, we need a certain level of information. This information clarifies all of the details of your project for us and allows us to be accurate and efficient in delivering the end result.

Inadequate information is a sure-fire way to create delays and extra charge miscommunication and causes loss of momentum in the production pipeline. Instead of working diligently on your images, with poor quality information, we are forced to “down tools” and query and question then sit back while we await your reply.

In order to help you arrange your 3D briefs, we have explained below why the information you gather is so important in helping us to deliver the photorealistic images you desire.

Photos Drawings And Dimensions

The quality and accuracy of a 3D model compared to it’s real world equivalent is governed by the amount of information supplied before 3D work starts. With only photographs to work from, the fixed viewpoints of the product only give a partial impression of the shape and size. While a fairly convincing 3D representation can be produced using only photo’s, the ideal scenario would be to use drawings and dimension tables to support the modelling process. Drawings and dimension tables deliver the information to build an accurate scale model while the photographs provide a glimpse of the real world detail that, added to the model, make it realistic and convincing.


Further amendments requested outside of the agreed, fixed points available for change destroy momentum for the artist and inject extra tasks and time into the project timeline. They cause unnecessary extra layers within the post production file and make re-use of the original scene and accompanying files more difficult to use for design variations in the future.

Colour Calibration

It is extremely important to maintain the computers and screens of everyone on your team with current colour profiles. This ensures that the colour representation from the artist’s screen is reproduced faithfully on every other screen involved in production and approval. Without this capability there is no way of showing the 3D images in the way they were intended by the artist to accurately approve and monitor by your management team.


It is impossible to produce a convincing and accurate 3D material without a large physical sample to understand the properties of the fabric. Delivery of these samples is critical to maintain an efficient project production schedule as the texture production is a single task that is reliant on and is affected by many other production tasks. Working out of order is inefficient and at times impossible due to this production timeline so complying to agreed delivery dates keeps project performance maximised.


The delivery of briefing information has to conform to an agreed, fixed schedule in order to maximise production efficiency. Instructions and deliveries outside this schedule, confuse the production team, cause existing work to be re-checked, hamper productivity and produce avoidable delay as valuable studio time is redirected to admin rather than remaining focused on quality.

This was the first time we had used a company like Red and Gray, but were guided through every step of the way.
We had a lot of choices in what to have in our images, but Red and Gray were happy to offer creative advice as well as to what would work.
We were very happy with the end results and feel this has lifted our work beyond what photography on it’s own could have done.
We are looking forward to working with Red and Gray again in the future.

Anthony Neale – Advision

The staff are absolutely brilliant at Red and Gray, all work has been delivered on time and above the expected standards. Attention to detail is incredible and I recommend their services to anyone looking for a quality agency to fulfil various scopes of projects. I have no hesitation in using Red and Gray for all our upcoming projects.

sam Edwards – the foam company

Working with Red and Gray has been an absolutely fabulous experience. I felt nervous at first because it’s our first foray into CGI, but with Maz, Kerry and the team holding my hand throughout, the whole process was simple. CGI has unleashed my inner creativity, to create without boundaries or restrictions.
The team followed my briefs to a T, in fact the surpassed my expectations. Would you be believe, I had tears in my eyes when I saw the images.

sophia charalambous – bathroom origins

We had some nice feedback from one of our customers on the Designer Series cut-outs you prepared for us – “Cut out images are great. I cannot remember the last time we got such good hi-res images from Lecico.”
So thank you for the great work!

sophia Webster – lecico