CGI/TRADITIONAL PHOTOGRAPHY – COST COMPARISON
It is worth understanding the true cost of CGI when compared to photography shoots as many clients do not take into account the many hidden costs of organising and managing a product photographic session. Once a true comparison is made the benefits and cost savings you achieve through the use of CGI become all the more visible.
LET’S EXPLORE A TRADITIONAL PHOTO SHOOT.
PHOTOGRAPHY
DOES THE COST OF THE PHOTOGRAPHER INCLUDE RETOUCH COSTS? WHAT HAPPENS IF THE COLOURS ARE OUT? AN UNWANTED COLOUR CAST? INACCURACIES ETC.
MANAGEMENT
THE WHOLE PHOTO SHOOT, WHETHER REMOTE OR IN HOUSE, NEEDS MANAGING. THE TIME OF PROJECT DIRECTORS, TEAM LEADERS AND OTHER SUPPORT PERSONNEL ALL CONTRIBUTE TO THE FINAL COST. HAVE YOU INCLUDED THESE?
STYLISTS
ARE SET STYLISTS INCLUDED IN THE TOTAL COST? EVEN IN-HOUSE STYLISTS COST THE COMPANY. IF THEY ARE INVOLVED THEY CONTRIBUTE TO THE OVERALL COSTS, INACCURACES ETC
POST PRODUCTION
RAW PHOTOS ARE NEVER SATISFACTORY FOR PRINT STRAIGHT FROM THE CAMERA. IN-HOUSE STUDIO’S OR A THIRD PARTY COMPANY WILL NEED TO BE INVOLVED TO MAKE THE IMAGES LOOK THE WAY THEY SHOULD. ARE THEY INCLUDED?
LOGISTICS
TRANSPORTING FURNITURE ITEMS TO A REMOTE LOCATION COSTS MONEY. IS THIS INCLUDED? EVEN IN HOUSE SETS REQUIRE STAFF TO MOVE FURNITURE FROM STORAGE TO SET
DEMOLITION
AN IN HOUSE SET OR A REMOTE LOCATION WILL NEED DISMANTLING AND CLEARING AWAY AFTER THE PHOTOGRAPHER HAS LEFT. BACKGROUND SERVICES LIKE THIS ALL NEED INCLUDING.
IT ALWAYS COSTS MORE THAN THE PHOTOGRAPHER AND THE SET BUILD
NOW WE CAN COMPARE THAT WITH A CGI SHOOT
All of the issues outlined above that incur hidden costs to any photography shoot do not apply to 3D imagery. There are no hidden costs. Not only that, but all of the staff time and logistic nightmares you normally have to deal with are also no longer applicable either so you end up with more time to devote to other tasks.
PHOTOGRAPHY
INCLUDED!!
STYLISTS
INCLUDED!!
LOGISTICS
INCLUDED!!
MANAGEMENT
INCLUDED!!
POST PRODUCTION
INCLUDED!!
DEMOLITION/DISMANTLING
INCLUDED!!
