CGI/TRADITIONAL PHOTOGRAPHY – COST COMPARISON
It is worth understanding the true cost of CGI when compared to photography shoots as many clients do not take into account the many hidden costs of organising and managing a product photographic session. Once a true comparison is made the benefits and cost savings you achieve through the use of CGI become all the more visible.
LET’S EXPLORE A TRADITIONAL PHOTO SHOOT.
DOES THE COST OF THE PHOTOGRAPHER INCLUDE RETOUCH COSTS? WHAT HAPPENS IF THE COLOURS ARE OUT? AN UNWANTED COLOUR CAST? INACCURACIES ETC.
THE WHOLE PHOTO SHOOT, WHETHER REMOTE OR IN HOUSE, NEEDS MANAGING. THE TIME OF PROJECT DIRECTORS, TEAM LEADERS AND OTHER SUPPORT PERSONNEL ALL CONTRIBUTE TO THE FINAL COST. HAVE YOU INCLUDED THESE?
ARE SET STYLISTS INCLUDED IN THE TOTAL COST? EVEN IN-HOUSE STYLISTS COST THE COMPANY. IF THEY ARE INVOLVED THEY CONTRIBUTE TO THE OVERALL COSTS, INACCURACES ETC
RAW PHOTOS ARE NEVER SATISFACTORY FOR PRINT STRAIGHT FROM THE CAMERA. IN-HOUSE STUDIO’S OR A THIRD PARTY COMPANY WILL NEED TO BE INVOLVED TO MAKE THE IMAGES LOOK THE WAY THEY SHOULD. ARE THEY INCLUDED?
TRANSPORTING FURNITURE ITEMS TO A REMOTE LOCATION COSTS MONEY. IS THIS INCLUDED? EVEN IN HOUSE SETS REQUIRE STAFF TO MOVE FURNITURE FROM STORAGE TO SET
AN IN HOUSE SET OR A REMOTE LOCATION WILL NEED DISMANTLING AND CLEARING AWAY AFTER THE PHOTOGRAPHER HAS LEFT. BACKGROUND SERVICES LIKE THIS ALL NEED INCLUDING.
IT ALWAYS COSTS MORE THAN THE PHOTOGRAPHER AND THE SET BUILD
NOW WE CAN COMPARE THAT WITH A CGI SHOOT
All of the issues outlined above that incur hidden costs to any photography shoot do not apply to 3D imagery. There are no hidden costs. Not only that, but all of the staff time and logistic nightmares you normally have to deal with are also no longer applicable either so you end up with more time to devote to other tasks.
THE COST IS THE COST. There ARE NO HIDDEN CHARGES
This was the first time we had used a company like Red and Gray, but were guided through every step of the way.
We had a lot of choices in what to have in our images, but Red and Gray were happy to offer creative advice as well as to what would work.
We were very happy with the end results and feel this has lifted our work beyond what photography on it’s own could have done.
We are looking forward to working with Red and Gray again in the future.
Anthony Neale – Advision
The staff are absolutely brilliant at Red and Gray, all work has been delivered on time and above the expected standards. Attention to detail is incredible and I recommend their services to anyone looking for a quality agency to fulfil various scopes of projects. I have no hesitation in using Red and Gray for all our upcoming projects.
sam Edwards – the foam company
Working with Red and Gray has been an absolutely fabulous experience. I felt nervous at first because it’s our first foray into CGI, but with Maz, Kerry and the team holding my hand throughout, the whole process was simple. CGI has unleashed my inner creativity, to create without boundaries or restrictions.
The team followed my briefs to a T, in fact the surpassed my expectations. Would you be believe, I had tears in my eyes when I saw the images.
sophia charalambous – bathroom origins
We had some nice feedback from one of our customers on the Designer Series cut-outs you prepared for us – “Cut out images are great. I cannot remember the last time we got such good hi-res images from Lecico.”
So thank you for the great work!
sophia Webster – lecico