Kohler are a privately held US bathroom manufacturer based in Wisconsin MA. They employ over 30,000 people and have 50 manufacturing outlets all over the world. They are one of the leading providers in kitchen and bathroom, power systems, interiors and hospitality.
Red and Gray have enjoyed a mutually beneficial relationship with the UK head office for a few years now, producing various images for many different outlets. This year we were approached to work with them on their new product brochure. In partnership with the creative agency we established over 18 different sets and environments showcasing and highlighting dozens of new designs that Kohler were about to bring to market.
We were provided with very detailed mood boards, supplied by the creative agency, containing a 3D sketch, colour scheme, product references and finished specifications. Using these we constructed the 3D model and carefully lit and textured each setting referencing the mood board template. During the approval process the rooms underwent a modification and revision process and we consulted with the client and agency in detail. Our opinion and assessment of the developing rooms was used in refining the images to the final stage where they were compiled and arranged into the final brochure artwork.
The resulting brochure did not contain any traditional photography and each of our 3D images for each room was accompanied with the mood board sketch to create a striking ‘design process’ visual mechanism that worked very well.