BENSON FOR BEDS

Bedroom Product Imagery

We were very pleased and excited to have won the contract to help and advise Steinhoff Group (Bensons for Beds) in their crossover to digital marketing images. We were successful after a pitch process took place at the head office, and we were chosen as the primary supplier to spearhead their move into CGI

Production started straight away with beds, headboards, ottomans, furniture, mattresses and fabrics being requested daily. We were involved in lifestyle production as well as the e-commerce images for the website. We invested in software tools to help us and in staff to service the account.

 

Rating:
Tags: CGI, Interior CGI, Photorealism
Posted: July 31, 2019
Category: Bedroom, Furniture

What We Did

MARKETING CGI IMAGERY

The early stages of the project saw us advising on room set design and propping for the lifestyle sets and formulating information request sheets for the Group to use with all their suppliers to ensure we got the information we needed. We were also involved in colour calibration of the companies computers to ensure approval of drafts was not held up because of improper colour reproduction hampering approvals.

ISSUES WE OVERCAME

After those initial months, the company got onto its stride and we had to cope with the production of thousands of images per year sometimes landing in our lap in large groups or being staggered over months of production. We became involved in reworking the sets we produced into images purely for social media which gradually evolved into animation which was purposed for TV adverts. We produced dozens of these short animations during the time we serviced this account.

Realism and efficiency of our work/low was a paramount focus for us so the work we produced was always up to the quality benchmark we had set when we won the pitch. It was not easy to adapt our working methods to cope with such a large demand and the resulting tight deadlines, but we coped and got through the busy times.

Before long our work was noticed by the sister company with in Steinhoff, Harvey’s Furniture, and it was decided we would produce images of sofas, dining sets and other furniture items for that brand as well. We were well-prepared by that time and didn’t struggle in educating and guiding the in house teams there in the information we needed and the order it should be delivered
As a result of working with these two large enterprises, we invested in our software and hardware infrastructure to be able to cope with their demands and the lessons we learned to have bled into our dealings with other clients, both large and small making us better suited to serve and deliver the quality we promise. The project management tool we put in place is now used for all our clients and our communication is better for it.

This was the first time we had used a company like Red and Gray, but were guided through every step of the way.
We had a lot of choices in what to have in our images, but Red and Gray were happy to offer creative advice as well as to what would work.
We were very happy with the end results and feel this has lifted our work beyond what photography on it’s own could have done.
We are looking forward to working with Red and Gray again in the future.

Anthony Neale – Advision

The staff are absolutely brilliant at Red and Gray, all work has been delivered on time and above the expected standards. Attention to detail is incredible and I recommend their services to anyone looking for a quality agency to fulfil various scopes of projects. I have no hesitation in using Red and Gray for all our upcoming projects.

sam Edwards – the foam company

Working with Red and Gray has been an absolutely fabulous experience. I felt nervous at first because it’s our first foray into CGI, but with Maz, Kerry and the team holding my hand throughout, the whole process was simple. CGI has unleashed my inner creativity, to create without boundaries or restrictions.
The team followed my briefs to a T, in fact the surpassed my expectations. Would you be believe, I had tears in my eyes when I saw the images.

sophia charalambous – bathroom origins

We had some nice feedback from one of our customers on the Designer Series cut-outs you prepared for us – “Cut out images are great. I cannot remember the last time we got such good hi-res images from Lecico.”
So thank you for the great work!

sophia Webster – lecico

THE END RESULT

As a result of working with these two large enterprises, we invested in our software and hardware infrastructure to be able to cope with their demands and the lessons we learned to have bled into our dealings with other clients, both large and small making us better suited to serve and deliver the quality we promise. The project management tool we put in place is now used for all our clients and our communication is better for it.

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