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Will Image Changes Cost Money

We totally understand that project requirements change, they evolve, marketing decisions are made and revised, so we appreciate that very few illustrations we produce will emerge from a full production process without any changes being made along the way. Some of our clients and potential clients have expressed concerns about amend costs and where and when they apply and if and when they can change their imagery requirements so to explain a bit further and hopefully allay some of these fears we have written this article to help those clients concerned over amendment charges.

Stage of process
Normally, we supply a few drafts of your images during production so you get a good idea of how they are progressing and we ask you to approve different aspects of the images, such as, camera position, lighting, texture accuracy etc. During this draft stage there shouldn’t be any extra charges for making amends to your project (there are exceptions to this – see below) but if your images pass into the final production phase – which normally means we render the image at full resolution and take it through a lengthy post production process – and you decide to change something, then an extra charge would then apply. To avoid any of these “final image” costs we always ask and get written approval to take images into final production so please bear in mind the importance of the draft approval process if avoiding extra cost is imperative. It is there to make sure you are totally happy with your image before it is finished off.

Level of information 
There are instances where clients have asked for changes to be made to drafts which have incurred extra costs because the information we were given to produce the images was not extensive or detailed enough to ensure a reasonable level of accuracy. Asking for a change to an image which was not explained on any piece of information we were given and as a result was impossible for us to take into account will always incur extra costs. It is therefore important that the level of information we are given explains all aspects of a project that will be visible within the 3D image. We are very much willing to explain, following a commission, what information we will need to complete the project without additional costs and in some instances we write to architects, designers etc listing the drawings and specifications etc that will allow us to finish the work unimpeded.

Our fault
If we are asked to change an image and it is confirmed that we misunderstood the information we were given or made an error then those changes are always free of charge.

Interpretation
We recognise that some information we are given may not be detailed enough for us to know with absolute clarity and so for one reason or another we make an interpretation on how we best illustrate that particular detail. In these types of situations we hope this interpretation is apparent in the drafts we produce and if incorrect then the usual client checking procedures would highlight them and force a change. There may be some grey areas here concerning charges and if they would be applicable. These would normally be discussed between both parties before the changes are made and an agreement reached on how the project would proceed. 

Importance of checking a draft
From the above it should be apparent that checking the draft images produced in the early stages of a project ensures that any extra charges are minimised and that no approval to take the images into final post production should be given without firm acknowledgement that the images are all correct to your needs. If clients do not recognise these imperatives they are opening themselves up to extra charges being added to the costs of the 3D images