From furniture manufacture to flooring products and paint and wallpaper products. From lighting to windows, beds and kitchens. All of these industries and dozens more all require the same marketing imagery and each of their brochures and web sites will contain multiple variations of the same theme running through them.
Interior domestic room settings. Images of kitchens, bedrooms, sitting rooms, bathrooms, these businesses could not function, advertise or grow without images of their products in some kind of room setting.
Traditional methods use photography. Either a studio setup is built which is dressed and styled and the products are photographed accordingly or a location is sought and rented and the products are shipped and photographed there. Either option can be expensive, time consuming and will require extensive input and control from upper management.
Interior rendering and CGI room sets boast many features over traditional methods not least of which is production time and expense, but the most important reason for choosing this new technology is your ability to perfectly tailor the room set in terms of design, colour scheme and architecture to seamlessly fit in with your target demographic.
A list of benefits of interior visuals and CGI’s follows to bear in mind when choosing and comparing your options when sourcing your marketing images.
– Interior renderings are not restricted to unnatural studio setup lighting or pallid architecture and layout. Explore room designs and lighting moods – experiment and investigate options with ease. There are no logistic, location or suitability restrictions with interior CGI’s – every set is perfect to your needs.
– Traditional processes use numerous professionals working in unison from start to finish during the course of a successful location shoot and require management and control which cause a drain on staff and budget. Interior CGI’s are not a drain on staff or budget. Costs are fixed up front and after we receive the only input we need from you, your brief we can be left to create your images leaving you to concentrate on other important tasks.
– Traditional sets, either studio based or on location, take time to prepare. This can range from a week to a month or more. Interior visuals and renderings can be briefed and final images produced within 7 working days if required.
– Don’t forget the hidden costs when comparing like for like between traditional photography and interior CGI’s. Make sure to factor in construction costs, location rent, logistics, photographer, stylists, post production and most important of all – your time to manage and coordinate the project and we guarantee that interior 3D visuals will work out the cheapest option.