Bathrooms are a tricky room to obtain meaningful and inspiring marketing images from. A lot of the time they are small spaces that through a camera lens appear cramped or distorted or the architecture of the space is dull and lifeless. For manufacturers trying to showcase exciting new products this difficulty can cause real problems in achieving the imagery they need to satisfy all their marketing needs.
For any manufacturers of bathroom fittings or bathroom appliances interesting and unusual marketing imagery puts them on a higher level than their competitors.
But how do you do something different and unconventional when the only choices are standard bathroom settings or the cost of renting studio space and the inherent logistics of this choice is prohibitive.
What if your product is hidden within the bathroom? Flush plate mechanics sunken into a wall perhaps or a simple vanity cabinet hanging above a basin? To each of their manufacturers they have intrinsic USP’s that set them apart from their rivals and contain distinct design features that are critical to the appeal of the product. But it is very difficult to convey this info to the reader of a brochure or website page using photography alone.
With computer generated bathroom images however all this changes. Bathroom cgis allow manufacturers to “cheat” in ways that would be impossible using traditional means.
For the bathroom appliance manufacturer that never seems to find a suitable location/ studio to showcase his ceramics in the way he has always wanted bathroom visualisations can be used to create aspiring and inspirational settings. No location fees, no expensive logistics, no photographer or stylist required. All is required is a germ of an idea and we will grow out of it the bespoke and unusual imagery that has been craved for so long.
For the manufacturer of bathroom items less obvious and visible, bathroom renders can open up unthinkable opportunities. Peel away a wall to reveal your hidden product, create a cross section to show your product in situ or use a 3D animation/ video to illustrate step by step your product installation in clear visible clarity.
Bathroom cgis can be harnessed in a myriad way to replace your traditional process of marketing imagery production through photography or to merely enhance it by providing photorealistic illustrative images that would be impossible to achieve in any other way.
Whichever way you decide to implement bathroom CGI you will be surprised at the cost savings and exciting opportunities it can offer.
Explore your requirements by calling us now.